BMW Unveils Vision Neue Klasse, Aiming for Full Electric Fleet by 2030
BMW has introduced the Vision Neue Klasse at the IAA Mobility show – an electric car that previews the brand’s plans for electrification. The Vision Neue Klasse has than 600-kilometer (373-miles) driving range on a single charge, and it can recover up to 80% charge in just 20 minutes. The Neue Klasse’s underpinnings will set the stage for BMW’s electric models of the future. BMW Company has made some goals based on the electrification of vehicle production to meet global targets such that the Company vowed to provide a complete fleet of electric vehicles by 2030.
Electric Car Market Size
According to Precedence Research’s report on the global electric car market size was valued at USD 155.13 billion in 2024 and is predicted to increase from 176.39 billion in 2025 to approximately USD 532.13 billion by 2034, representing a double-digit CAGR of 13.12% from 2024 to 2034.
Key Features of BMW Vision Neue Klasse
- Enhanced Range: The Vision Neue Klasse comes with BMW’s sixth-generation eDrive technology, delivering up to 30% higher efficiency than previous models.
- Sustainability Focus: The car features recyclable materials in both the interior and exterior, reducing its overall environmental footprint.
- Digital Integration: A key highlight of the Neue Klasse concept is its digital cockpit, which includes advanced AI integration for autonomous driving and personalized in-car experiences.
The production of electric cars is consistent with BMW’s change in strategy since the demand for electric vehicles is gradually increasing globally. The IEA put the global electric vehicle sales estimates at 14 million in 2023, up from 8.3 million last year, a 60% yearly increase.
BMW aims to have 50% of its global sales be fully electric by 2027. In 2023, BMW’s electric vehicle sales accounted for 15% of its total volume, with 320,000 EVs sold. By 2030, the company expects to be a fully electric automaker, with no internal combustion engine models in production.
- Battery Innovations: BMW is investing in solid-state battery technology, aiming for increased energy density and faster charging times. The first models featuring these batteries are expected by 2028.
- Factory Transition: BMW plans to convert its Munich factory to an EV-only production line by 2026, doubling its electric vehicle output.
Governments worldwide continue to push forward ambitious regulations and incentives to accelerate EV adoption. In the European Union, policymakers are targeting the phasing out of internal combustion engine vehicles by 2035, with member states offering subsidies for EV purchases.
| Region | Average EV Subsidy (USD) | Applicable Market Share (%) |
| European Union | $6,000 | 35% of total sales by 2025 |
| China | $4,000 | 50% of total sales by 2030 |
| United States | $7,500 | 30% of total sales by 2027 |
Neue Klasse is BMW’s flagship model for the next-generation lineup of models and act as the base framework to transform further into an electric-first automobile manufacturer. To capture this segment through sustainable and digital strategies, BMW wants to be at the forefront of the global premium EV market.
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