Thunderplus’s “Charger Lagao Paise Kamao” Initiative to Support Economic and Sustainable Growth in India
ThunderPlus, an EV charging enterprise in India, has introduced a new campaign, ‘Charger Lagao Paise Kamao,’ to transform household units into earners using electric vehicle charging points. This program goes a step further and provides a solution to the challenge in the growth of sustainable energy exploitation, targeting communities, most particularly women and disabled people. The participants do not have to do much as the initiative provides the necessary electric vehicle charging infrastructure and allows them to earn a viable income.
Such a concept is easy to understand and practice owing to the familiarity of coin-box phones. ThunderPlus’s 3.3 KW OCPP AC Charger is compatible with two, three, and four-wheelers. The chargers are rated IP67 for robustness and are weatherproof, ensuring that dust, rain, and sun rays do not damage them. This hybrid design allows the placement of chargers in many different places, for example, home, wall, or commercial.
As highlighted in a recent Precedence Research report, the global electric vehicle charging station market size is calculated at USD 44.52 billion in 2024 and is projected to hit around USD 344.61 billion by 2032 with a remarkable CAGR of 29.1% from 2023 to 2032.
ThunderPlus claims that one can earn a maximum of Rs 15,000 a month using one charger. In busy areas, users who set up three chargers could earn up to Rs 50,000 monthly. This economic opportunity will help people, especially women and physically challenged people, become financially independent.
ThunderPlus electric vehicle chargers are very cheap at Rs 9,999, whereas the other market options often exceed Rs 25,000. This allows a wider segment of the population to participate in the EV charging business and consequently supports wider acceptance of electric vehicles and the development of associated infrastructure throughout the country.
Apart from budget-friendly services, ThunderPlus is focused on reaching out to government institutions, non-state actors, and corporate social responsibility programs to increase the scope of the program. These collaborations are meant to ensure that the initiative achieves its positive purposes to the fullest, enabling more individuals to access the benefits of economic growth. In the words of Rajeev YSR, ThunderPlus Chief Executive Officer, the initiative’s primary objective is to enable local communities to transform their social and economic status. He stresses that the initiative paves the way toward financial self-sufficiency while opening decent jobs for the underprivileged.
Through the campaign’ Charger Lagao Paise Kamao, ‘ ThunderPlus hopes to develop a sustainable community for the growth of EVs in India. It is an initiative that calls on the people to come together, irrespective of their background, and work towards the country’s clean energy goals while ensuring their own economic security. While the emphasis is on poverty alleviation, there is also a recognition that technology alone is not enough, thus claiming an initiative within society that is unlike technological progress. In doing so, individuals can participate in attaining sustainable objectives for India.
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