Maruti Suzuki Unveils e Vitara: A High-tech EV to Compete Globally
Every car enthusiast in India awaits the latest electric SUV, e-Vitara, from the Maruti Suzuki. e Vitara will be launched at the Bharat Mobility Global Expo 2025. The e Vitara is the mass-market rendition of the eVX EV proposal, which was presented at the Auto Expo in January 2023 and at the Japan mobility show in October 2023. The e Vitara is designed to penetrate and position itself within the lucrative electric mobility vehicle sector, where it shall patiently wait along other existing and emerging competitors such as the MG ZS EV, Tata Curvv EV, Hyundai Creta EV, as well as the Mahindra BE 05.
According to Precedence Research’s report on the global electric vehicle market was USD 255.54 billion in 2023, calculated at USD USD 317.26 billion in 2024, and is projected to cross USD 2,108.80 billion by 2033 with a notable compound annual growth rate (CAGR) of 23.42% from 2024 to 2033.
The production of e Vitar will begin at Suzuki Motor Gujarat in India in spring 2025, and sales are expected to begin in various countries, including India, Europe, and Japan, around summer 2025.
In October 2024, total sales by Maruti Suzuki registered an increase of 3.6% to stand at 206,434 units. However, this was accompanied by a dip in domestic sales by 2.3% to 173,266 units. In April, sales increased by 2% to 184727 units. In the financial year ending March 2024, Maruti Suzuki recorded a net profit of INR 132,094 million, showing an increase of 64% from last year’s performance driven by higher sales volume, favorable commodity cost, reduced costs, and a higher yield of non-operating income.
The e Vitara has successfully incorporated Suzuki Motor Corporation’s design principles, preserved the tough and adventurous look and added high technology features. Its aesthetics comprise an SUV’s sturdy, tough, cradled base fused with contemporary electric vehicle battery dynamics. The Heartect-e engineered platform meant for electric cars epitomizes lightweight structure with high voltage CE (composite electric) protection. E Vitara provides an option to use two-wheel drive (2WD) and advanced electric 4WD, also known as the AllGrip-e system, for better off-roading features. The driver’s cockpit is completed with a big LCD installed on the dashboard, which facilitates an infotainment system and also works as a digital console for professional drivers.
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Aditi, a powerhouse in the world of market research with over 14 years of experience, driving insightful narratives for the rapidly evolving electric vehicle (EV) industry. With a sharp eye for detail and an innate ability to decode trends across multiple sectors, Aditi is more than just an expert—she's a trendsetter. Her special interest in the ICT and automotive industries, combined with cross-domain expertise, allows her to approach EV news from a fresh, multifaceted perspective.
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