Nissan Expands Electric Vehicle Lineup with the Launch of Ariya e-4ORCE, Targeting SUV Market Domination

Nissan has officially launched its Ariya e-4ORCE, a new electric SUV featuring dual-motor all-wheel drive and enhanced off-road capabilities. This is now Nissan’s stakes to take over the market share of the electric SUV segment, which is expected to see the best growth in the use of EVs. While the Ariya e-4ORCE model has a 0-60 mph time of just 4.5 seconds it also has a range of up to 330 miles appealing to consumers from urban settings as well as adventure-seekers.

Electric Vehicle Market Size

According to Precedence Research’s report on the electric vehicle market size was valued at USD 317.6 billion in 2024 and is expected to achieve around USD 2108.80 billion by 2033, progressing a double-digit CAGR of 23.42% from 2024 to 2034.

Key Features of Nissan Ariya e-4ORCE

• Dual-Motor All-Wheel Drive: The Ariya e-4ORCE uses a dual-motor setup that provides greater traction and performance in off-road conditions.
• Fast Acceleration: With a 0-60 mph acceleration in 4.5 seconds, the Ariya e-4ORCE is one of the fastest electric SUVs in its class.
• Extended Range: The Ariya e-4ORCE offers a 330-mile range, making it suitable for long-distance travel and adventure trips.

The electric SUV market is on the rise and forecasts that its growth over the years 2024-2027  is expected to be 50% per year according to the International Council on Clean Transportations. Full-year 2023, sales of electric SUVs globally were about 5 million and skyrocketed to 11 million by 2027.

Nissan’s Electrification Strategy

Nissan has set an ambitious target to make 50% of its global vehicle sales electric by 2030. The Ariya e-4ORCE is expected to play a key role in achieving this goal. In 2023, Nissan sold 350,000 EVs, with the Ariya model accounting for 10% of these sales.

• Battery Partnerships: Nissan is collaborating with Envision AESC to develop next-generation batteries, which will be integrated into Nissan’s entire EV lineup by 2028.
• SUV Production: The company is expanding its Smyrna, Tennessee factory to produce 200,000 electric SUVs annually by 2025, doubling its current EV production capacity.

Global Support for Electric SUVs

The Japanese car manufacturing giant Nissan Motor has adopted a strategic goal that at least half of its global car sales will be electric by the end of the decade. This vision is reachable with the help of the Ariya e-4ORCE. Additionally, the Nissan sold 350, 000 electric cars, while the Ariya model made up 10% of this figure.

Global Electric SUV Subsidies and Regulations (2024)

Region	Average Subsidy (USD)	SUV Market Share Target (%)
European Union	$6,000	50% by 2027
China	$5,500	60% by 2030
United States	$7,500	35% by 2027

It was also forecast that the Nissan Ariya e-4ORCE is oriented toward a fast-rising segment, namely the electric SUV. The car’s performance and the additional range make it viable for Nissan to expect the Ariya e-4ORCE to generate 20% of its global electric car sales by 2026, and making it the optimum electric SUV of the coming years.